Strategy & Content Portfolio

strategy & narrative design

Shaping messaging, positioning, and storytelling for mission-driven organizations and startups.

• SUGi: Partnered with leadership to shape SUGi’s external narrative, distilling complex ecological and scientific work into accessible narratives for funders, partners, and the public. Led drafting of the 2024 impact report.

• People Rocket: Developed tone of voice and brand messaging guidelines; collaborated with clients on strategic narratives and storytelling frameworks for websites, case studies, and thought leadership pieces.

• ThomasLloyd: Supported organizational and website refresh, developing content strategy and drafting web copy.

• OurMedia: Developed and implemented communications strategy, including collaboration on articles and positioning for generative AI topics.

• Electica: Designed and executed LinkedIn content strategy to engage target audiences and reinforce brand positioning.

content creation & execution

Translating strategy into high-quality outputs across channels and formats.

• Small Axe: Designed and drafted email campaigns, blogs, social and ad copy; developed scripts and messaging guidelines; created video scripts and storyboards; supported website audits, site mapping, and journey mapping for clients including IRC, Fossil Fuel Non-Proliferation Treaty Initiative, Commonwealth Foundation, and No Child Left Behind.

• Occam Atlas: Provided content design support for the brand’s landing page.

• 17a: Supported development of website copy.

• Stanford d.school: Authored “Uncharted Territory: A Guide to Reimagining Higher Education,” and developed content from events and workshops, offering strategic input on framing and messaging.

editorial & content advisory

Refining, proofreading, and guiding content for clarity, accuracy, and impact.

• Edited reports and publications for Stanford d.school, including The Power of Reasoning in Design Research: Deductive, Inductive, and Abductive Approaches, Using Digital Tools for Design-Based Research: The Benefits and Boundaries, and Harmonizing Data and Design: The Power of Synthesis in Unleashing Creativity.

• Provided editorial support and content guidance for New Profit’s report Unlocking the ‘Black Box’: Human-Centered Algorithm Design as a Tool for Creating an Expansive and Inclusive Funding Pipeline.

• Provided editorial guidance and copyediting for ISD reports including The Long Tail of Influence Operations: A Case Study on News Front, Spin Cycle: Information Laundering on Facebook, and Hoodwinked: Coordinated Inauthentic Behaviour on Facebook.

thought leadership

Helping organizations and leaders communicate complex ideas clearly.

• Axle (Ghostwriting) — REMA: the what and the where.

• Chief — Developed content strategy and produced written pieces for Chief’s blog, newsletters, and social campaigns, sharing actionable narratives about leadership, women in the workplace, and professional growth. Selected pieces: Redefining Success: Why Women Leaders Are Embracing the Portfolio Life, A Personal Board Works Best When It Stops Acting Like One.

• World50 — Synthesized insights from conferences, executive discussions, and leadership books into concise, high-impact narratives for senior executives, enabling decision-making and engagement.

journalism & reporting

Long-form reporting, analysis, and quick-turnaround coverage across politics, social issues, and communications technology.

• Fortune — Wrote in-depth journalism covering politics, policy, and social issues, translating complex topics for wide audiences and consistently delivering top-performing content. Selected pieces: Millions of Americans have been purged from voter rolls — and may not even realize it, Why Thousands of Foreign Nationals Receive Military Training on U.S. Bases Each Year, California Is Close to Passing a Bill That Would Require 100% Clean Energy by 2045, Can Roe v. Wade Be Overturned?

• PRWeek – Wrote the Dashboard series on comms tech, covering TikTok campaigns, AI, and other trends; produced quick-turnaround articles and executive profiles. Selected pieces: Impressions and other metrics your organization should ditch, No longer science fiction: software is helping to detect crises before they happen, AI’s comms tech misconceptions.

• HuffPost, Business Insider, BBC – Coverage includes politics, social issues, and video/audio contributions.

video, audio & multimedia

Bringing stories to life across formats.

• Video/audio clips for BBC, HuffPost, and Business Insider, including political coverage and commentary.